ARE YOU FLUENT?

We’ve all experienced them

A job applicant confidently expresses their fit for the position, but two weeks into the job it is painfully clear they are way under qualified.

A prospective customer expresses delirious interest in your product, but you never hear from them again.

A research participant says they love the concept, but every fiber of their body screams otherwise.

You get home only to realize that the email scribbled on a piece of paper by a seemingly interested party is fake.